The E Word

Recently, much hubbub has been made of the bus ad campaign in Britain by the British Humanist Association saying "There's probably no god.  Now stop worrying and enjoy your life."

On one side, Richard Dawkins complains about the word 'probably' being in there.  On another side, people see it as a healthy expression of free speech - just like when Christians use busses to quote John 14:6 -  to say that Christ is the only way to pray.  "No man comes to the father except through me".  On  yet another side, Christians think it's not just illegal but a sin.

My particular beef with it is that it lumps everyone who holds religious views into the category of people who hold them, worry about it, and don't enjoy their life.   Religion is only like that for some people.  From a strict marketing framework, it targets only a small segment of their targeted religious audience (while angering the rest.)  

But I prefer the American Humanist Association version below.  Marketing-wise, it targets the entire targeted religious audience, instead of just a segment.  and it's a humorus approach, so it doesn't anger as much.  It's got a feel-good child-like mood to it.